LC Spotlight: EFM – Engineered For Motion
Engineered For Motion (EFM) by Donrad Duncan, is a modern, luxury menswear brand that prides itself on inspiring a movement of fashion-forward men.
Each of the brand pieces combine intricate detail and design as well as innovative technology and features to push the boundaries in the high-end menswear industry. The men who wear EFM apparel will experience ultimate comfort while still projecting an urban minimalist aesthetic.
EFM’s mission is to create sophisticated apparel that meets the needs of a modern, urban consumer who has an active lifestyle and is often on the move. In collaboration with luxury sportswear R&D experts Trinovation Labs in Heifei, China, EFM has introduced products to the marketplace that move better, weigh less, and do more. Materials stretch and breathe for comfort, and construction techniques minimize volume and weight, making EFM perfect for travel.
The philosophies behind EFM are at the forefront of a new, urban apparel concept that should not be confused with athleisure. These are garments with a purpose, engineered with high tech fabrics, creative details and a refined sensibility.
The EFM Spring Summer 2019 Collections stars model and actor, Broderick Hunter. He has appeared in GQ Italia and Vogue Paris, but you may remember him from Issa Rae’s hit show Insecure. Check out the hidden cell phone pocket!